OUR STORY:

28:1 HOCKEY was founded with a bold mission: to bring a faith-based, Christian brand to the hockey world. Our purpose is simple: inspire athletes to see themselves not just as players, but as athletes of God.

Our name comes from Proverbs 28:1: The wicked flee though no one pursues, but the righteous are as bold as a lion.

This verse captures the courage, conviction, and strength that fuel both the game of hockey and a life of faith. It is the heartbeat of our mission: “Bold as a Lion.”

At 28:1 HOCKEY, we're more than apparel. We design premium gear that empowers athletes to declare their faith, connecting athletic spirit with values last beyond the game.

VALUES:

FAITH: Rooted in Christ, our foundation is unwavering trust in God.

COURAGE: Embodying the boldness of a lion, both on and off the ice.

STRENGTH: Reflecting the discipline and resilience of hockey demands.

INTEGRITY: Competing with honor and being role models in all areas of life.

COMMUNITY: Uniting players and families through faith and a shared passion for hockey.